Calling it a “community award that recognizes our entire staff and our entire fan base,” Lehigh Valley IronPigs’ GM Kurt Landes spoke of the honor of being named the International League’s top executive for the second straight season.
Under his direction, the ‘Pigs have led all 160 minor league teams in both overall (645,905) and average (9,227) attendance in just their third season in existence. Among all 30 Triple-A cities, the Lehigh Valley ranks 27th in size, making the accomplishment even more impressive. The average attendance set a franchise record and marked a 7% increase over the ‘Pigs inaugural season in 2008.
“It is quite uncommon for a team to set a franchise attendance record in just their third year of existence,” said IL President Randy Mobley.
In three seasons, the IronPigs have drawn 1,889,273 fans to Coca-Cola Park and have averaged 8,954 fans per game, which, thanks to having a grass berm in left-center field for additional fans, is actually over the seating capacity of 8,089 at Coca-Cola Park. Lehigh Valley is currently on a stretch of 41 consecutive sell-outs and have sold-out 168 of 211 all-time games at CCP, to go along with 58 all-time capacity crowds of 10,000.
Landes will receive the award at the annual Winter Meetings in Orlando this December.